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ReD's suite of PRISM® risk management solutions,
provides predictive fraud detection and case management
for credit, debit, retail and commercial card
fraud, as well as merchant fraud, money laundering
and e-commerce fraud. These products are helping
some of the largest financial institutions and
retailers, in the world control fraud losses and
reduce the threat of illicit funds moving through
their institutions.
The secret behind these intelligent solutions
is patented neural network technology. Neural
networks are a form of artificial intelligence
that function much in the same way as your brain.
Unlike rules-based exception reporting systems,
neural networks learn continuously from data.
And, where rules-based systems are efficient
at detecting known fraudulent activity and criminal
schemes that can be cast in a rule or table-entry,
they are, nonetheless, static. Predictive neural
networks are the perfect complement, providing
an adaptive and early warning system for new and
ever-changing criminal tactics and customer behavior
that have yet to impact profitability.
ReD's PRISM neural network solutions are
truly unique, dynamically learning changes in
your business and markets. For example, bankcard
fraud and money laundering schemes are transient
behaviors that can change as fast as existing
schemes are uncovered. Rules-based fraud detection
applications and systems that implement conventional
neural network models are limited, deteriorating
over time as the behavior patterns impacting your
business change. ReD's PRISM is designed to keep
pace with this volatility, enabling you to update
the predictive neural models with current transaction
data, customer demographics and criminal tactics
- at your facility, according to your schedule
and with no interruption in system processing.
Retail Decisions is an experienced partner
on Risk Management that works with you to gather
the data sources that define your customers' activities
and fraud experience, installing the products
and provide complete, on-site training that addresses
system use, interpretation of reports and the
techniques involved in using PRISM to optimize,
through model updating, existing neural network
models.
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